Free consultation

Online marketing for healthcare professionals

Our expert team offers tailored, affordable marketing strategies with data-driven insights, 24/7 support, real-time tracking tools, and comprehensive SEO/PPC solutions for measurable, sustainable growth.
Free consultation

How our online marketing excels...

Tailored marketing strategies for your unique business needs.
Data-driven insights for maximising campaign effectiveness.
24/7 support with real-time performance tracking tools.
Affordable packages with proven ROI-driven results.
Comprehensive SEO and PPC solutions for growth.
Expert team focused on measurable and sustainable outcomes.

Our online marketing services in detail...

Search optimisation

Boost your practice's online visibility with healthcare-specific SEO strategies, driving organic traffic and patient growth.
What's included...
  • SEO-friendly page titles, meta data, and urls
  • On-page content optimisation and readability
  • Internal linking strategy and development
  • Media files optimised and compressed
  • Alt and Title tags inserted into media and links
  • Schema markup and rich snippets integration
  • NAP citation integration and accuracy
  • Website speed and performance improvements
  • HTML and XML sitemaps maintained and submitted to search engines
  • Keyword positioning monitoring and improvements

Conversion optimisation

Enhance patient inquiries and appointment bookings with proven conversion optimisation strategies designed for healthcare professionals.
What's included...
  • Analysis of user navigation patterns and behaviour
  • Heatmap tracking to identify user engagement
  • A/B testing to optimise page designs
  • Conversion optimisation to boost leads
  • Usability testing for seamless user interaction
  • Enhanced mobile responsiveness for all devices
  • Streamlined user journeys to reduce friction
  • Integration of feedback to improve user satisfaction
  • Ongoing refinement of website content
  • Ongoing refinement of website user interface
  • Website speed and performance optimisation

Blog writing

Engage your audience with compelling, industry-relevant blog content designed to establish your practice as a trusted authority in health and wellbeing.
What's included...
  • In-depth research on industry-related topics
  • Content plan and publishing calendar
  • Choice of 2, 4 or 6 blog articles of 600 words (± 100 words) written every month
  • Each article researched and fact-checked to establish authority
  • Each article is engaging, original, and plagiarism-free for optimal readability
  • Relevant media included to enhance article
  • Proofing and revision process included
  • Articles published with internal and external link building
  • Existing content reviewed for relevance

Guest posting

Expand your reach and credibility with expertly written guest posts published on trusted platforms within the health and wellbeing niche.
What's included...
  • Identify target websites for maximum exposure
  • In-depth research on industry-related topics
  • Content plan and publishing calendar
  • Choice of 1, 2 or 3 blog articles of 600 words (± 100 words) written every 3 months
  • Each article researched and fact-checked to establish authority
  • Each article is engaging, original, and plagiarism-free for optimal readability
  • Relevant media included to enhance article
  • Proofing and revision process included
  • Articles published with external links to your website
  • Existing content reviewed for relevance (subject to ability to edit or remove)

Directory listings

Ensure your practice is accurately listed across relevant directories, enhancing local visibility and patient trust for every location.
What's included...
  • Default information defined for consistency across all directories
  • Generic and business-specific business directories identified and prioritised
  • Choice of 5, 10 or 15 business directory adverts created every month
  • Existing business directory adverts claimed and refined
  • Relevant media included to enhance adverts
  • Duplicated business directory adverts removed
  • Upgraded and paid-for business directory adverts managed
  • Existing advert updates to ensure accuracy of information
  • Prospective customer questions answered (Google Business Profile)

Social media

Build a strong online community with social media marketing strategies that connect healthcare professionals with their target audience.
What's included...
  • Social media strategy generation
  • In-depth research on industry-related topics
  • Content plan and publishing calendar
  • Creation of social media accounts and pages (if not already established)
  • Social media page branding
  • Branded post templates generated
  • Choice of 5, 10 or 15 posts created on social media pages every month
  • Important announcement posts (in addition to post allocation)
  • Engagement with followers and community management
  • Management alerts for engagement that requires intervention

Online reputation

Protect and enhance your practice's online reputation, ensuring trust and credibility in the competitive health and wellbeing industry.
What's included...
  • Continuous brand monitoring across diverse platforms
  • Active generation of positive content across various channels
  • Proactive sharing of positive content through brand channels
  • Suppression of negative content
  • Removal of negative, harmful, or misinformed content
  • Strategic content engagement
  • Management alerts for engagement that requires intervention

Paid advertising

Drive patient growth with targeted paid advertising campaigns that deliver measurable results for health and wellbeing practices.
What's included...
  • Paid advertising strategy generation
  • Audience segments defined
  • Targeted keyword selection for optimal ad placement
  • Create and publish compelling adverts to drive conversions
  • Implement geo-targeting to reach local audiences
  • Ensure compliance with policies
  • Landing pages created to increase conversions
  • Choice of up to £1000, £2500 or £5000 bids and budget management every month
  • Analytics implementation for performance tracking
  • Conversion tracking an d ROI analysis

Email marketing

Stay connected with patients and boost engagement through personalized, healthcare-specific email marketing campaigns.
What's included...
  • Email marketing strategy generation
  • Domain authentication with SPF, DKIM, and DMARC records
  • Integrate website with subscriber signup forms
  • Segmentation of subscribers for targeted campaigns
  • Existing subscriber imports and resolve data integrity issues
  • On-brand, mobile friendly email templates designed
  • Choice of 1 patient newsletter created and sent every 3, 2 or 1 months
  • Email deliverability and spam report monitoring
  • Reporting on open rates, clicks, and conversions
  • Analytics implementation for performance tracking
  • Compliance with GDPR and other regulations

Marketing campaigns

Execute tailored, results-driven marketing campaigns to promote your health and wellbeing practice and its unique services.
What's included...
  • Marketing campaign strategy generation
  • Choice of 1, 2 or 3 marketing campaigns generated every 12 months
  • Creative content development and design
  • Landing page optimisation and testing
  • Multi-channel marketing execution and coordination
  • Analytics implementation for performance tracking
  • Post-campaign analysis and reporting

FAQs

Yes. We only provide our website and online marketing services as part of a plan. The reason is because we firmly believe the best approach to marketing is a broad range of services provided in a unified solution.

There are no hidden costs in our services. The price you see is the price you will pay. A full specification of each service is provided with our quote.

Yes. Although this is a fully managed service for busy practices, we can able to offer you access to your content management system and training to enable you to change text and images as required.

No. Our services are offered to the UK market only at this time.

No, there are no minimum terms. You are free to cancel the contract whenever you like.

Experience the difference...

We've been working with healthcare professionals for over 20 years.
Our focus is on patient generation using industry insights.
We offer a full suite of services unique to you.
We make everything as easy as possible for you.
We thrive on building a great relationship with you.
We're committed to compliance to protect your business.
More

Plans & pricing

Plan A

Suitable for any practice that does not require marketing		 Plan B

Suitable for individuals and small practices		 Plan C

Suitable for medium practices and growing practices		 Plan D

Suitable for large and multi-site practices
Success Manager ✔ ✔ ✔ ✔
Website ✔ ✔ ✔ ✔
Conversion optimisation ✔ ✔ ✔ ✔
Website hosting ✔ ✔ ✔ ✔
Website maintenance ✔ ✔ ✔ ✔
Keyword research ✔ Up to 100 keywords ✔ Up to 250 keywords ✔ Up to 500 keywords
Search optimisation ✔ ✔ ✔
Blog writing ✔ 1 per month ✔ 2 per month ✔ 3 per month
Guest posting ✔ 1 per month ✔ 2 per month ✔ 3 per month
Directory listings ✔ 2 per month ✔ 4 per month ✔ 6 per month
Social media ✔ 5 posts per month ✔ 10 posts per month ✔ 15 posts per month
Reputation management ✔ ✔ ✔
Email marketing ✔ 1 every 6 months ✔ 1 every 4 months ✔ 1 every 2 months
Paid advertising ✔ Up to £2500 budget ✔ Up to £5000 budget
Marketing campaigns ✔ 1 every 6 months ✔ 1 every 3 months
Timescale 2 weeks 4 weeks 4 weeks 4 weeks
Price £360 per month £840 per month £1680 per month £2460 per month
Get started

If driving patient numbers is key to your success, you need to exceed...

Free consultation