| Plan A | Plan B | Plan C | Plan D | |
| Suitable for | Suitable for individuals and small practices | Suitable for small and medium practices | Suitable for medium and growing practices | Suitable for large and multi-site practices |
| What to expect | Solid foundational SEO boosts visibility, generating initial flow of patient enquiries. | Regular content and social presence elevate rankings, doubling monthly patient enquiry volume. | Integrated content, ads, reputation drive robust visibility and steady stream of enquiries. | Comprehensive strategy dominates searches, delivering predictable, high-volume new patient enquiries. |
| Keyword research | ✔ | ✔ | ✔ | ✔ |
| Conversion optimisation | ✔ | ✔ | ✔ | ✔ |
| Search optimisation | ✔ | ✔ | ✔ | ✔ |
| Blog writing | ✔ 1 per month | ✔ 2 per month | ✔ 3 per month | |
| Directory listings | ✔ 5 per month | ✔ 10 per month | ✔ 15 per month | |
| Social media | ✔ 10 posts per month | ✔ 20 posts per month | ✔ 30 posts per month | |
| Reputation management | ✔ | ✔ | ||
| Guest posting | ✔ 1 per 3 months | ✔ 1 per month | ||
| Email marketing | ✔ 1 every 3 months | ✔ 1 every month | ||
| Paid advertising | ✔ Up to £2500 budget | ✔ Up to £5000 budget | ||
| Marketing campaigns | ✔ 1 every 3 months | |||
| Price | £120 per month | £360 per month | £840 per month | £2400 per month |