Social media

Social media has the power to transform a brand overnight. It also has the ability to ruin a brand. At Evolve we ensure you integrate with the right social media channels and use each one to its full potential.

Social media optimisation involves driving traffic to websites through new channels besides search engines. This might include sites such as Facebook and YouTube which have revolutionised how we interact with other people online (Web 2.0), being able to share our hobbies, interests, and allowing the world to learn much more about us.

Perhaps one of the best examples recently of social media optimisation was of Top Shop, who reportedly acquired around 5% of their total website traffic from their MySpace Profile. This success seems to be related to the targeted offers, i.e. sending Top Shop "friends" special offers and links to targeted pod casts.

At Evolve we have embraced this new technology, and our expertise in the medium of social media has led us to start offering exciting new services to our clients - social media optimisation (or SMO) services. These are aimed at complimenting our more traditional search engine optimisation and PPC advertising offerings.

Some examples of the possibilities with social media marketing:

• Creation and optimisation of Facebook & Twitter accounts
  This helps create social 'buzz' and means our client's companies and products are effectively being optimised and advertised on the biggest social interaction site on the Internet today.
• Facebook & Twitter feeds
  Our ecommerce platforms are capable of feeding data such as news, special offers and latest products to your Facebook and Twitter accounts automatically. This creates a great deal of social media content that your followers can see before anyone else with little investment in cost and time.
• Social book marking services
  We make sure your most interesting and important pages and content appear on the most popular social bookmark sites such as Furl, Digg, and Del.icio.us, bringing your brand and services to a wider audience.
• Youtube and video search
  Did you realise that the John West advert was viewed over 500,000 times last year through video search alone? Video search represents a ground-breaking method of getting across your brand and products on the internet. We optimise video files and make sure they appear in the most important locations online to bring them to the widest audience.

Because of the nature of this medium, each client will require a unique marketing strategy, depending on their goals.

Get in touch

To talk to us about Social media, or to arrange a consultation please complete the form on the top right, or call us on 01903 779056.