9 ecommerce conversion and remarketing words to know

Posted on Sep 05, 2011 by Evolve ecommerce websites
Tags: ecommerce, marketing | Comments (0)

From capturing customer data to remarketing to shopping cart abandoners, small business eCommerce site owners have a lot of lingo to learn.

This ecommerce Dictionary will make it easier to understand ecommerce conversion and remarketing.

Abandonment

The term used to describe a website visitor who exits the website before completing a desired action, such as exiting before signing up for a newsletter, registering as a website member, or downloading an incentive.

Abandonment rate

A calculation used to determine the percent of website visitor abandonment. Abandonment rate is determined by the total number of website orders divided by the total number of "add to basket" clicks (percentage).

Conversion

In ecommerce, the word conversion is used to describe the act of converting a website visitor into a customer who takes a specific action on your website (e.g. make a purchase, fill out a quote form, and so on).

Conversion marketing

Marketing techniques used by a business to convert the website visitor into a customer. For example, if a shopping basket has been abandoned and not checked out, the merchant may offer a special deal or coupon code to encourage that visitor to complete the checkout. Conversion marketing is measured by conversion rate - the percentage of visitors who take the desired action.

Conversion rate

In ecommerce and online advertising, the conversion rate is the percentage of total website visitors that complete a desired action on the website. For example, actions include making a purchase, submitting a form, registering on the site or clicking an advertisement. Conversion rate may also be called basket conversion rate.

Ecommerce remarketing

Ecommerce remarketing (also called remarketing) describes the different strategies and automated ecommerce systems used by ecommerce site owners to follow up with website visitors who do not make a desired action when visiting the site. The phrase is remarketing because you first market to bring a visitor to your website, and if he doesn't make a purchase or complete the desired action, you then use remarketing tactics to bring the visitor back to convert him in to a customer. Remarketing expands on conversion marketing tactics.

Shopping basket

The shopping basket is a part of the ecommerce system that acts as an online store's catalogue and ordering process.

Shopping basket abandonment

A similar term to "abandonment," however this term refers specifically to those visitors who add items to the online shopping basket, but exit without completing the purchase.

Shopping Cart Abandonment Rate

A calculation used to determine what percentage of website visitors do not complete the checkout process on the website. It is a percentage derived from the total number of website visitors who start the checkout process, divided by the total number of visitors who clicked "add to cart" links.